A Goldman M&A Banker Helped Bring the Olympics to Los Angeles
Saturday, 19 September 2026 · 2 min read · Listen to the episode ↗
In this episode, Gene Sykes discusses his role as a Goldman M&A banker in bringing the 2028 Olympics to Los Angeles, marking the first privately funded Games. He highlights the event's ambitious scale, with 17,000 athletes and 900 medal events, and emphasizes the existing sports infrastructure that minimizes the need for new facilities. The conversation also touches on the record-breaking M&A landscape, driven by technology's influence, and the growing adoption of AI tools like ChatGPT in business settings.
The 2028 Olympic Games in Los Angeles will be the first privately funded Olympics, relying solely on federal support for security logistics. Gene Sykes highlighted that the event is expected to feature approximately 17,000 athletes and 900 medal events, with ticket sales projected to reach 15 million, significantly exceeding the 6.5 million tickets sold for the World Cup.
Sykes emphasized that Southern California's existing sports infrastructure eliminates the need for new facilities, with athletes set to be housed at UCLA, which has sufficient capacity. He noted that the 1984 Olympics in Los Angeles effectively managed traffic, despite initial concerns about congestion. Contrary to common perceptions, Sykes argued that the Olympics are increasingly focused on women, reflecting a shift in priorities.
The media rights for the Olympics in the U.S. are valued at over $1.5 billion per games, with NBC holding the rights through 2036. While ticket prices are high, they align with market rates necessary to fund the games. Domestic organizers have secured sponsorships from major companies like Starbucks, Uber, and Google, while ensuring that venues maintain a clean image with no corporate advertising in the field of play.
In the context of mergers and acquisitions, this year is noted as the largest in history, with 40% of the market involving companies previously owned by private equity sponsors. The demand for M&A is driven by technology's impact on the economy, particularly in the AI and semiconductor sectors. Despite the current appetite for deals, there is uncertainty about the sustainability of this pro-deal sentiment among corporate boards.
Sykes expressed optimism about the 2028 Olympics, suggesting they may not be the disaster some anticipate, and indicated a willingness to attend after being persuaded by a compelling sales pitch. The episode discusses the role of a Goldman M&A banker in facilitating the return of the Olympics to Los Angeles, highlighting the complexities involved in planning such a large-scale event and the need for readiness in the face of unpredictability.
The conversation also touched on the potential for various sports, suggesting that ping pong could be a fun and cost-effective addition compared to traditional events like track and field. The speakers acknowledged the importance of strategic decision-making in future planning. Additionally, the episode briefly mentioned the growing adoption of ChatGPT for business, noting that over 10 million users are leveraging the platform for collaborative work and administrative control.
This summary was generated from the episode transcript and can contain mistakes.