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Blockchain Bylines

The Brutal Truth About Building In Crypto

Tuesday, 8 September 2026 · 2 min read · Listen to the episode ↗

In this episode, Lasse Clousen reveals the harsh realities of building in the cryptocurrency space, emphasizing the immaturity of the investment landscape and the importance of technical and commercial knowledge for success. He shares insights from his experience with the Ethereum ICO and discusses the evolution of Bitcoin as a store of value. The conversation highlights the critical role of trust in relationships with investors and the potential for blockchain technology to reduce economic burdens associated with trust and authenticity.

The episode titled "The Brutal Truth About Building In Crypto" delves into the complexities and challenges of investing and building within the cryptocurrency space. Lasse Clousen emphasizes the immaturity of the investment landscape, where many individuals invest in ICO contracts without a comprehensive understanding of the underlying technology. He argues that successful early-stage investors often have a background in entrepreneurship, which allows them to balance technical knowledge with commercial acumen.

Clousen recounts his experience with the Ethereum ICO, highlighting the precarious nature of the early blockchain environment. He and his co-founder ultimately decided against entering the blockchain space as entrepreneurs, recognizing that the timing was not right. The discussion also reflects on the evolution of Bitcoin, which has shifted from being viewed primarily as a payment system to a recognized store of value.

The hosts analyze a decade of the blockchain industry to discern patterns among winners and losers, noting that the current entrepreneurial environment is markedly different from the earlier infrastructure phase. They identify the cost of trust as a significant economic burden, affecting approximately 35% of US employment, and suggest that blockchain technology can alleviate this by reducing reliance on human intermediaries.

Trust and authenticity in interactions with venture capitalists are highlighted as critical factors for founders. Clousen warns that many entrepreneurs mistakenly perceive investors merely as funding sources, which can lead to unrealistic expectations and a lack of genuine partnership. The hosts predict that the interplay of trust enhancement and cost reduction will be vital investment areas in crypto over the next decade.

The episode points out that the current crypto market is undervalued, presenting substantial opportunities for investors, especially as fundraising for blockchain initiatives has reached multi-year lows. The increasing adoption of blockchain technology by major payment institutions indicates a potential disruption of traditional payment systems.

Security and trust issues are identified as significant barriers to various use cases in the crypto space. The hosts note that some venture capital firms are experiencing slow deal flow, with one firm unable to process 15 deals weekly. They observe that many current entrepreneurs in crypto are transitioning from Web2 and other industries, focusing on specific problems that blockchain can solve.

Building in adversarial environments is discussed as a double-edged sword, where success can yield considerable rewards. However, entrepreneurs are advised to remain attuned to market signals to identify opportunities for innovation and achieve product-market fit.

This summary was generated from the episode transcript and can contain mistakes.