Is 10X Season Here? Bitwise Matt Hougan INTERVIEW
Thursday, 3 September 2026 · 2 min read · Listen to the episode ↗
In this episode, Matt Hougan discusses the potential for a 10X increase in the crypto market, particularly with the rise of DeFi Summer 2.0 and Uniswap's impressive revenue generation. He highlights the anticipated growth of the Bitwise Solana staking ETF and the shift towards institutional custody solutions. Hougan also emphasizes the transformative impact of automated token portfolios on asset management and expresses confidence in the market's capacity for substantial growth, predicting a significant increase in Coinbase's revenue.
Matt Hougan predicts that the market is on the verge of recognizing the potential of DeFi Summer 2.0, which could lead to a 10X increase in usage. There is some debate about whether this 10X season has already started, with suggestions that Uniswap might be closer to a 20X valuation. Uniswap is currently generating substantial revenue, with an annualized fee burn rate estimated between $130 million and $200 million.
Hougan believes that the expansion of the Robinhood chain will significantly benefit Uniswap, as competitors will likely attempt to replicate Robinhood's billion-dollar business model. While he expresses uncertainty about Uniswap achieving another 10X increase, he considers its current price to be undervalued, indicating potential for growth.
There is notable demand for the Bitwise Solana staking ETF, which Hougan expects to increase as the market transitions into a bull phase. He acknowledges that initial demand may seem modest but anticipates significant growth in interest for staking Solana and a shift towards institutional custody solutions.
Aligning with Tom Lee's optimistic outlook for September, Hougan suggests that fiscal factors should take precedence over interest rates. He predicts that fears surrounding inflation will diminish, potentially reducing the likelihood of a rate hike in September to zero.
The crypto market is characterized as a $500 trillion asset market, with automated token portfolios (ATPs) set to revolutionize asset management by eliminating inefficiencies. Hougan believes that ATPs will eventually manage trillions of dollars, providing exposure to professionally managed portfolios without the complexities associated with traditional asset management.
Bitwise is actively exploring the real-world asset (RWA) market, which Hougan claims could also reach $500 trillion. He highlights the PAPI Vault's role in offering yields above short-term treasury rates through RWA exposure. Additionally, he notes significant interest in utilizing GPUs for financing AI development and mentions Collector Crypt's leadership in the RWA collectibles space.
Hougan expresses confidence in the market's potential for substantial growth, stating that Bitwise believes it can achieve a 100X increase. He also comments on the disconnect between traditional finance and the influence of meme culture, asserting that attention itself acts as a form of liquidity. He predicts considerable growth in Coinbase's revenue and anticipates a partnership between Terry Duffy and Hyper Liquid by the end of 2027.
This summary was generated from the episode transcript and can contain mistakes.