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$1.3 Million Bitcoin Will Be “Relatively Easy,” Says Bitwise’s Matt Hougan | Markets Outlook

Thursday, 3 September 2026 · 1 min read · Listen to the episode ↗

In this episode, Matt Hougan forecasts that Bitcoin could reach $1.3 million by 2035, driven by bullish market conditions and a potential rebound to $100,000 this year. He emphasizes the risks of traditional portfolios lacking Bitcoin and anticipates a significant increase in institutional crypto allocation as the tokenization market evolves. Hougan also highlights the growth potential of tokenized assets and the importance of retail participation in driving the crypto market forward.

Matt Hougan predicts that Bitcoin will reach $1.3 million by 2035, driven by extremely bullish market conditions. He believes there is a strong possibility for Bitcoin to rebound to $100,000 this year, although he anticipates some short-term consolidation in the coming weeks. A positive macroeconomic development could reignite a second phase of the current rally.

Hougan stresses the importance of asset allocation, arguing that having 0% in Bitcoin represents a misallocation that poses future risks. He critiques traditional portfolios, which typically consist of 60% stocks and 40% bonds, as being entirely based on fiat currency. He highlights the alarming growth in global debt, projecting it to rise from $40 trillion to $100 trillion.

Currently, institutions have a 0% allocation to crypto, but Hougan expects this to increase to between 1% and 10% as the tokenization market develops. He describes the tokenization supercycle as lasting a decade, with the market for tokenized assets having the potential for 2,000X growth. Presently, there are about $300 billion in tokenized assets, compared to a total asset value of $600 trillion worldwide.

Retail participation is expected to continue driving the crypto market, with social trading experiencing substantial growth. Hougan mentions that Hyperliquid is often misunderstood and serves a $200 trillion market. He also notes that Ethereum is performing well as the second-largest asset in their index fund, while Solana is emerging as a leader in tokenized stocks and is currently undervalued.

The Real World Assets Summit has a bullish atmosphere, and Hougan believes the gap between on-chain assets and available assets will close. He views Bitcoin as a hedge against currency debasement and observes significant changes in the market due to increased institutional participation, particularly at conferences where crypto natives and institutions converge.

This summary was generated from the episode transcript and can contain mistakes.