Taking Women from Crypto Curious to On-Chain w/ Maggie Love
Tuesday, 10 March 2026 · 2 min read · Listen to the episode ↗
In this episode, Maggie Love shares her journey from a corporate career at IBM to co-founding She-Fi, an organization aimed at empowering women in cryptocurrency through education and community. She discusses the challenges women face in the crypto space, emphasizing the need for simplified learning and personal branding. Love also highlights the growing integration of cryptocurrency with traditional finance and the importance of understanding both custodial and self-custodial models as the industry evolves.
Maggie Love's entry into cryptocurrency began in 2016 while she was at IBM, where a meeting about blockchain sparked her interest. This led her to read "The Blockchain Revolution" by Don Tapscott, which motivated her to pursue a career in the field. In 2017, she joined ConsenSys, drawn by the vibrant energy of the company.
Love identifies the intimidating nature of cryptocurrency, often due to its technical jargon and complex math. She stresses the need for education that simplifies these concepts through analogies and metaphors. She highlights the inadequacy of financial literacy education in schools, particularly its negative impact on women, who often find traditional financial environments unwelcoming.
To address these issues, Love co-founded She-Fi, an organization dedicated to crypto education for women. She-Fi emphasizes community, education, experimentation, and collaboration. A Harvard study she references shows that adding a community aspect to self-paced courses can boost completion rates from 15% to 85%. Love notes that women prefer to grasp the details of their investments rather than simply receiving directives on where to invest.
The She-Fi community has grown to include a diverse array of women, from artists to stay-at-home moms, all learning about the mechanisms of crypto, such as liquidity pools, to enhance their financial confidence. Love observes that the demographic of women in She-Fi varies by region, with a higher presence of technical women in countries like India.
Love believes that cryptocurrency is increasingly merging with traditional finance, creating new career opportunities. She emphasizes the importance of personal branding for career advancement in crypto and finance, encouraging individuals to document their learning experiences. Despite the meritocratic nature of Web 3, she acknowledges existing barriers, such as internet access and traditional finance's credentialing requirements.
She-Fi's summits attract 400 to 600 attendees and focus on various roles within the crypto space, fostering long-term engagement with projects. Love predicts that the mass adoption of cryptocurrency will continue to integrate with traditional finance and internet usage over the next five to ten years. She envisions a future where blockchain technology operates in the background of finance, making it essential for individuals to understand both custodial and self-custodial models for security and privacy in the evolving crypto landscape.
This summary was generated from the episode transcript and can contain mistakes.