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"Chaos Is a Ladder”: Bitwise’s Matt Hougan on Bitcoin’s Path to $1M | Markets Outlook

Thursday, 16 April 2026 · 3 min read · Listen to the episode ↗

The conversation highlights the transformative potential of Bitcoin as a store of value, with projections suggesting it could reach $1 million to $1.3 million by 2035 amidst growing institutional interest, exemplified by the success of Morgan Stanley's Bitcoin ETF. The maturation of the cryptocurrency market is evident through increasing inquiries about stablecoins and tokenization, while concerns about quantum computing are deemed manageable by experts. Lastly, the discourse addresses emerging trends in decentralized finance (DeFi), particularly around staking ETFs and blockchain innovations, reflecting a shift in global monetary dynamics.

The global monetary order is shifting, presenting significant opportunities for Bitcoin as a store of value and currency. Price targets for Bitcoin could reach $1.3 million by 2035, driven by a large addressable market. Matt Hogan from CoinDesk highlights the success of Morgan Stanley's Bitcoin ETF, which reflects a growing institutional appetite for Bitcoin. He believes that having multiple solutions in the market is beneficial and that Bitwise can capture a fair share of the expanding market. The sophistication of inquiries received by Bitwise's research team indicates a maturation in the market, with increasing interest in stable coins, tokenization, and specific blockchain technologies.

Concerns about quantum computing's potential threat to Bitcoin are rising among institutions, prompting discussions about proactive measures. However, Hogan reassures that these threats are not fundamentally detrimental to Bitcoin, as the developer community is focused on addressing these issues. The conversation also emphasizes Bitcoin's resilience amid geopolitical tensions, positioning it as a store of value akin to gold and a tool for international commerce, particularly during the Russia-Ukraine conflict. The emergence of Bitcoin as a solution for countries like Iran signifies a shift in the global monetary landscape.

Chaos can create opportunities for Bitcoin to gain mainstream acceptance, with historical examples showing how shock events can normalize new assets. While initial shocks may be necessary for Bitcoin's traction, it is not reliant on worsening global conditions for success. The long-term outlook for Bitcoin remains positive, with expectations that it will contribute to improving the world. Hogan notes that the store of value market has grown at a 12% CAGR over the past 20 years, and if Bitcoin captures 15-17% of this market, it could reach a $1 million floor within a decade, especially with potential regulatory clarity on the horizon.

The discussion includes Bitwise's Avalanche ETF (BAVA), which holds Avalanche in qualified custody and stakes a significant portion of its assets to maximize yield while ensuring liquidity. The crowded Layer 1 (L1) space is addressed, with Bitwise focusing on projects with unique architectures. The bull case for Avalanche anticipates growing demand for high-quality L1 block space driven by stablecoins and tokenization, while the bear case highlights uncertainty regarding which L1 structure will dominate the market. Real-world assets on Avalanche have surged by 950% over the past year, indicating strong interest from mainstream firms in blockchain technology.

Investors are increasingly inquiring about staked ETFs, particularly Etherstaking ETFs, with key considerations including the percentage of assets staked and the quality of staking operations. Bitwise has demonstrated strong performance across various ETFs, including those focused on Solana and Avalanche. There is a notable rise in institutional interest in hyper liquid products, especially for trading during weekends when traditional exchanges are unavailable. These products are crucial for global macro hedge funds to react to geopolitical events, representing a new wave of DeFi projects characterized by enhanced regulatory frameworks and token economics.

The speaker is closely watching Bitcoin's current performance at $75,000 and its potential for an upward breakout. Speculation surrounding the Clarity Act and its possible effects on market dynamics is prevalent, with hopes for its passage before the midterms. However, the speaker advises caution and skepticism regarding developments in Washington until they are officially enacted.

This summary was generated from the episode transcript and can contain mistakes.