The Emmy Built on ETH: Emily Yang aka pplpleasr on the Future of Storytelling

The podcast explores the Emmy-winning project "White Rabbit," recognized as the first crypto initiative to receive such an accolade. This animated web series features an interactive, choose-your-own-adventure format that requires NFT purchases, allowing viewers to influence the narrative. The main character, Mirai, was chosen through community voting, emphasizing audience engagement.

Shibuya, the platform behind "White Rabbit," aims to promote permissionless creativity and utilize crypto for efficient capital formation. The Emmy win marks a significant achievement for grassroots projects in the crypto space, with the acceptance speech highlighting Ethereum's crucial role in the project's development. Launched in 2022 after 2.5 years of work, "White Rabbit" transforms passive viewers into an active community.

The narrative delves into themes of self-discovery and entrepreneurship, with Mirai ultimately revealed as an AI entity created by her father, echoing elements from "The Matrix" and "Alice in Wonderland." The podcast underscores the importance of community feedback in storytelling, drawing connections to historical practices in commercial media where audience input has influenced narratives.

The discussion also touches on the potential for creatives in the crypto space, noting the diverse skill sets that foster collaboration. Influences from creators like David Lynch and Studio Ghibli are acknowledged, along with recommendations for related media such as "Pantheon." The speakers reflect on the role of intuition in the creative process, recognizing that stress and procrastination can sometimes enhance creativity. The episode concludes with light-hearted banter about personal preferences.