How AI-Powered Holograms Are Reimagining Fan Experiences at the Big Game - Ep. 288
Wednesday, 4 February 2026 · 2 min read · Listen to the episode ↗
The episode explores how AI-powered holograms, developed by LiveXAI, are reshaping customer experiences, particularly in retail and major sporting events like the Super Bowl. These lifelike holographic agents provide real-time assistance and engagement, potentially increasing satisfaction. Additionally, the collaboration with NVIDIA emphasizes enhancements in computational efficiency and scalability, crucial for deploying these technologies in crowded environments, impacting various industries, including travel and healthcare.
Noah Kravitz hosts the NVIDIA AI Podcast with Jia Li, co-founder and chief AI officer of LiveXAI. Jia discusses her background in AI, including her roles at Snap and Google Cloud AI, and her teaching at Stanford. LiveXAI focuses on bridging the digital and physical worlds through human-like AI agents, specifically animated holograms that interact with users lifelike.
The technology will debut in a flagship store on New York's Fifth Avenue, featuring a life-size hologram that assists customers by answering inquiries, checking inventory, and facilitating checkout. This initiative aims to enhance customer engagement in retail, where 80% of shopping in the U.S. occurs in-person. Insights from Jason Goldberg highlight that while AI shopping assistants are underutilized, those who engage with them report higher satisfaction.
LiveXAI collaborates with NVIDIA and Supermicro to deploy these holographic agents in retail, responding to demand from shopping mall owners for real-time customer assistance. The company is also partnering with the NFL for the Super Bowl week in February 2026, planning over 20 activations to enhance fan experiences. One example is "Lyra," a holographic AI agent that will assist fans at airports and fan zones, providing directions and event information.
The discussion emphasizes AI's role in improving fan engagement at major sporting events and the potential for AI agents to represent individual athletes, facilitating connections between fans and players. Technical challenges in developing human-like holograms are addressed, particularly in achieving efficiency and accuracy during real-time interactions. A partnership with Nvidia focuses on creating a 4K high-quality holographic AI agent capable of human-like interaction, utilizing advanced software stacks.
Deployment challenges are discussed, especially for high-attendance events like NRF, which hosts over 40,000 attendees. On-prem deployment using Nvidia GPUs aims to ensure reliable service, with scalability being crucial for events like the Super Bowl. Collaboration with Google Cloud enables scalable human-like AI agents through Kubernetes, allowing for auto-scaling during peak volumes.
Performance improvements include a sixfold increase in average token speed compared to traditional frameworks, enhancing efficiency. The use of CUDA and TensorRT optimizes computational efficiency, while RTX Pro 6000 GPUs are deployed for scalability, enhancing visual graphics rendering and supporting large language and audio models.
Jia envisions the future adoption of AI holograms across various industries, including travel, hospitality, and healthcare, aiming for human-like AI agents to be available wherever screens or interactive touchpoints exist. The impact on retail is significant, as brands seek intelligent AI agents that accurately represent them and assist customers in real-time. The future of AI holographic technology is expected to transform daily life and various industries over the next 5 to 10 years, with a shift towards conversational interfaces enhancing user engagement.
This summary was generated from the episode transcript and can contain mistakes.