The Man Who Helped Michael Jordan Win

Barry Weiss introduces George Raveling, who overcame a challenging upbringing in segregated Washington, D.C., marked by the loss of his father and his mother's institutionalization. Raveling became a respected basketball coach, playing against NBA legend Jerry West and serving as the second Black player at Villanova University. He was the first Black coach at several universities and played a pivotal role in mentoring Michael Jordan, contributing to the creation of Air Jordan sneakers. Raveling identifies more as an educator than a traditional head coach.

His life includes significant historical moments, such as standing beside Martin Luther King Jr. at the March on Washington, where he obtained a copy of King's iconic speech. Raveling reflects on his childhood, sharing how he coped with early losses, attributing his strength to his grandmother's support. His education at St. Michael's Catholic boarding school provided a nurturing environment, leading to a scholarship offer from Villanova, which surprised his grandmother.

Raveling recounts his unexpected experience at the March on Washington in 1963, where he volunteered for security and found himself on the podium next to Martin Luther King Jr. He recalls the electric atmosphere during King's "I Have a Dream" speech and the impact it had on the nation. Raveling discusses his role as a pioneer in basketball coaching, emphasizing the importance of instilling life lessons and values in young athletes.

He shares his relationship with Michael Jordan, whom he met in 1984 as an assistant coach for the gold medal-winning basketball team. Raveling recognized Jordan's potential early on and encouraged him to sign with Nike, which transformed the basketball footwear market. The historical significance of Jordan's deal with Nike in 1984 is highlighted, marking a bold move to make a Black athlete the face of a major company.

The conversation shifts to the current trend of college athletes profiting from their name, image, and likeness (NIL), raising concerns about balancing financial opportunities with educational priorities. Raveling emphasizes the need for adults to guide young athletes in this regard. He discusses the importance of teaching children the true value of money and using it positively.

Notable figures in basketball are mentioned, including Bobby Knight as a great leader and Luka Doncic as the best current player. Raveling reflects on impactful books, including "What They Don't Teach You at Harvard Business School" and Walter Isaacson's "Benjamin Franklin." He shares thoughts on Bronny James and the pressure of living up to a famous parent, as well as the courage required for impactful trades in pro basketball.

At 87, Raveling offers tips for maintaining mental and physical health, emphasizing the importance of serving others and uplifting friends. He mentions his new book, "What You're Made For, Powerful Life Lessons from My Career in Sports," and expresses gratitude to listeners.